First Choice Energy Ltd

South Wales Energy Specialists, Independent, Accredited, Local.

We are a South Wales-based energy installer operating across South Wales, the South West and the UK. One trusted company behind SoulourPower, CavityTherm UK and the First Choice Energy name.

Talk to Us 0808 502 2308
First Choice Energy team on a South Wales installation
Our Story

Where we started and where we are today

First Choice Energy Ltd was founded in June 2020 with a clear purpose: to help build a more sustainable future and deliver quality work that customers are genuinely happy with. Better advice, better qualifications, better standards.

Today we operate across South Wales, the South West and the UK, delivering solar PV, heat pumps, gas boilers and insulation under the First Choice Energy name, and through our specialist brands SoulourPower and CavityTherm UK. We are a family run business committed to delivering quality in the heating and renewables space, and every project we take on reflects that.

Our conviction is straightforward: energy upgrades are significant investments. Every customer deserves an installer who is fully accredited, genuinely local, and honest about what will and will not work for their property.

Aaron Davies, Director of First Choice Energy Ltd, NEBOSH qualified
NEBOSH
NEBOSH Qualified
Health & Safety, Construction

Director

Aaron Davies

Aaron founded First Choice Energy Ltd in June 2020. Over five years in the industry he has led the delivery of more than 500 whole-house retrofit projects, covering the full range of energy efficiency measures. He holds a NEBOSH Health and Safety Management for Construction qualification, achieved in June 2025, which he pursued himself rather than outsource. Site safety is paramount, and it matters too much to contract out.

I pushed through NEBOSH myself because I wasn't prepared to trust our people's safety, or our customers' homes, to anyone else. Every job has my name on it. That is why we do the whole house properly, not just the one measure that sells easiest.

Aaron Davies, Director, First Choice Energy Ltd
NEBOSH Qualified, Health & Safety Management for Construction, June 2025
Our Mission

Full service. Properly accredited. Genuinely local.

Most local energy installers do one thing. National companies do many things, but from a call centre far away with no real roots in your area. First Choice Energy exists because South Wales homes and businesses deserve something better than both.

Our aim is simple: to be the one installer you can call for any energy improvement, knowing it will be done right the first time, by people who hold every relevant accreditation and actually care about the quality of their work. That is what a family run business should mean.

South Wales roots 11 accreditations Full service NEBOSH qualified director No call centres
Our Brands

Specialist brands, one trusted group

First Choice Energy Ltd operates through specialist sub-brands, each focused on a particular service area, all delivered to the same quality standard.

SoulourPower

Solar PV and battery storage for domestic homeowners

MCS Certified RECC

SoulourPower is FCE's specialist solar brand. All installations are delivered by First Choice Energy Ltd to MCS certified standard, with SEG export payments available to every customer.

Visit soulourpower.energy
CavityTherm UK

Cavity wall insulation specialists

PAS2030 TrustMark

CavityTherm UK is FCE's specialist cavity wall insulation brand. All installations are delivered by First Choice Energy Ltd to PAS2030 standard, with TrustMark consumer protection throughout.

Website coming soon

Same team. Same standards. Specialist focus.

Where We Work

South Wales, South West and UK-wide

Our primary base is in Llanelli, Carmarthenshire. We cover South Wales and the South West for all services, with solar PV and commercial work available across the UK.

Primary Region
South Wales
Carmarthenshire Swansea Cardiff Newport Pembrokeshire West Glamorgan Monmouthshire Powys
All services available
Secondary Region
South West & West England
Bristol Bath Taunton Devon Gloucestershire Swindon
All services available
UK Wide
United Kingdom
England Wales Scotland
Solar PV + Commercial services
Tap a region to see its coverage tier
Accreditations

11 accreditations, independently verified

Most local installers hold 2 or 3 accreditations. We hold 11. Each one represents a genuine commitment to standards, not just a logo to put on a website.

MCS Certified
Required for SEG export payments and applicable grant schemes. Independently verified by the British Assessment Bureau. Without MCS, customers cannot access export tariff payments.
Gas Safe Register
The legal requirement for all gas boiler work in the UK. Every engineer working on a gas appliance must be registered. Non-registered work is illegal and unsafe.
TrustMark
Government-endorsed quality scheme. Confirms we meet required standards for workmanship and consumer protection across all our services.
PAS2030
Retrofit quality standard required for insulation work under government schemes. Held through Blueflame. The industry's benchmark for retrofit installation quality.
RECC
Renewable Energy Consumer Code. Independent consumer protection scheme for all renewable energy installations. Provides additional recourse if anything ever goes wrong.
KIWA Approved
Independent testing and certification body providing additional quality verification across renewable energy and heating systems.
Trading Standards Approved
TSI Approved Code member. Consumer protection covering trading standards compliance, fair trading, and complaints resolution.
ABBE Qualified
Assessor qualification relevant to retrofit and energy assessment services. Ensures our assessors meet the required competency standards for energy surveys.
Competent Persons Scheme
Held through Blueflame. Permits self-certification for building regulations compliance, removing the need for local authority inspections on qualifying work.
British Assessment Bureau
Independent body that verifies and maintains our MCS certification. Provides the assurance behind every MCS-certified installation we complete.
NEBOSH, Director Qualification
Aaron Davies holds a NEBOSH Health and Safety Management for Construction qualification, achieved in June 2025. No other local energy installer has a director qualified to this standard.
Aaron Davies, June 2025
The Numbers

The facts behind the company

750+
Installations Completed
500+
Whole-House Projects
11
Accreditations Held
3
Brands Under One Roof
Customer Reviews

What our customers say

4.4 Google Reviews

Absolutely first class from start to finish. The team were professional, tidy and clearly knew exactly what they were doing. The installation was completed ahead of schedule and the quality of the finish was exceptional.

Luke Jenkins Swansea, South Wales

Professional, knowledgeable and honest. They assessed our property thoroughly before recommending a solution, and the work itself was completed cleanly with no disruption. Exactly what you want from a contractor.

Dan Evz Cardiff

From the initial survey to completion, the entire process was handled professionally. The team clearly take pride in their work and it shows. I would not hesitate to recommend First Choice Energy to anyone.

Sarah B. Bristol
View All Google Reviews
Get In Touch

Ready to work with First Choice Energy?

Free survey, free quote, no obligation at any stage. Tell us what you need and we will tell you honestly whether we can help.

  • 11 accreditations, independently verified
  • NEBOSH qualified director
  • South Wales roots, not a call centre
  • Free survey, free quote, no pressure
0808 502 2308 enquiries@firstchoiceenergy.co.uk
Get in Touch
Free, no-obligation enquiry. We'll be in touch within one working day.