FCE Business Solutions

We're not a marketing agency. We don't sell theory. We sell what we use.

We built the infrastructure to fill our own diary. Now we sell access to the same systems, to installers, trades and SMEs who'd rather buy proven than build from scratch.

Book a call

Five years operating Three live brands £521k of own ad spend 33,883 leads generated

02 / Who it's for

Built for operators, not theorists.

Solar installers

MCS-certified, regional, ready for more pipeline.

Insulation contractors

Cavity, EWI, loft. Retrofit-ready operators.

Trades & construction

Roofing, heating, builders. Service-led businesses.

Renewable SMEs

ASHP, EV, batteries. Growing under their own steam.

03 / Services

Built by us. Used by us. Available to you.

Seven services, every one running live in our own business right now. Four are open today. Three more launching across 2026.

Pipedrive leads inbox showing real customer enquiries

Live

Lead Generation

Exclusive, OTP-verified leads in your region, pushed straight to your CRM.

Learn more

Zapier automation flow connecting forms to Pipedrive

Live

CRM-in-a-Box

The Pipedrive setup we run our own three brands on, deployed in yours.

Learn more

FCE, SoulourPower and CavityTherm UK websites

Live

Website-as-a-Service

A working trade website live in 14 days. Hosted, maintained, ours to run.

Learn more

Live

GBP Optimisation

Get found locally. Ranked, reviewed, kept current month after month.

Learn more

Q2 2026

Custom Digital Forms

Lead capture forms that don't lose a single enquiry. With logic, validation and structured output.

Coming Q2 2026

Q3 2026

Google Ads Management

Paid search run by operators who spend their own money on it.

Coming Q3 2026

Q3 2026

GTM + GA4 Setup

Conversion tracking that actually tracks conversions.

Coming Q3 2026

04 / The body of work

Five years of work. Receipts attached.

Every claim on this page is something we built ourselves. Here's the proof.

Paid Acquisition

£521,061

spent on Facebook ads, March 2023 to April 2026.

33,883 leads generated · 47 campaigns

Meta Ads Manager showing all-time FCE campaign performance

Digital Forms

3,501

submissions captured across the in-house form library.

44 forms · 97 sub-forms with conditional logic · flagship survey form generates 325 pages of structured output per submission

FastField submission count chart showing daily volume

Zapier workflow showing Pipedrive lead routing

CRM & Pipeline

18+ tools

wired into a single working pipeline across three brands.

FCE · SoulourPower · CavityTherm UK — OTP, postcode routing, JustCall, SMS alerts.

The stack

Pipedrive

Zapier

Formspree

JustCall

Netlify

GitHub

Namecheap

Supabase

GTM

GA4

Search Console

Built on custom HTML, CSS, JavaScript — and a serverless backend for verification.

Websites

3 live

brand websites built and maintained in-house.

firstchoiceenergy.co.uk · soulourpower.energy · cavitythermuk.co.uk

SoulourPower, FCE and CavityTherm UK homepage hero captures

All data shown is from First Choice Energy Ltd's own ad accounts and CRM. Three years (March 2023 to April 2026), in-house, no agency.

05 / Why this exists

The story behind the systems.

FCE was founded by Aaron Davies in 2020. Five years later, the systems he built to grow it are now what we sell.

Aaron Davies, Founder

When I started FCE, I quickly realised I needed enquiries but couldn't afford to pay an agency for them. That hardship forced me to learn the digital landscape myself. Five years and £521,000 of ad spend later, I'd discovered a real passion for building cutting-edge systems to generate enquiries, manage workflows, and track performance.

Aaron Davies

Founder, First Choice Energy Ltd

06 / Get started

Whether you're looking to grow your business, sharpen your existing systems, or simply need someone to take care of the digital side. You're on the right page.

Book a call

Need something we haven't mentioned yet? We've probably built it. Tell us what you're working on.